Consumer Products — United States
Klaw
Search and conversion programme turning existing category demand into tracked revenue.
The X
Strong search volume, weak commercial capture.
The challenge
Klaw was generating meaningful organic visibility without converting it proportionally. High impression volume paired with weak click-through and conversion is a signal that the intent is being reached but the offer, page or search presentation is not earning the decision.
The account also lacked the tracking fidelity needed to distinguish which terms produced revenue rather than traffic.
What we did
What we did
Search presentation optimisation
Title, meta and structured data work to convert existing impression volume into clicks before spending on new visibility.
Commercial page rebuild
Landing and product page structure rebuilt around decision criteria rather than product description.
Revenue-grade tracking
Conversion tracking rebuilt so reporting distinguishes revenue-producing terms from traffic-producing ones.
AI SEO foundation
Entity and structured data work positioning the brand to be cited in generated answers as category search shifts.
Results
Results
optimisation capturing demand already being reached
tracking separating revenue terms from traffic terms
Performance figures for this engagement are being finalised with the client and will be published once confirmed.
So — what's your X?
Tell us the variable holding your growth back. We will tell you what solving it actually takes, whether or not you hire us.
We reply to qualified enquiries within one business day.