Security Services — United States
Citiguard
Lead generation and qualification infrastructure for a security services provider selling into commercial accounts.
The X
Urgent, high-value B2B enquiries arriving faster than the team could qualify them.
The challenge
Security services buying is driven by urgency — an incident, a contract expiry, a compliance requirement. Enquiry volume is spiky and unpredictable, and the commercial value between a residential enquiry and a multi-site commercial contract differs by orders of magnitude.
Treating all inbound leads identically meant high-value commercial enquiries competed for attention with low-value ones, and response time suffered exactly where it mattered most.
What we did
What we did
Intent-segmented search
Campaign structure separating commercial, multi-site and residential intent so budget concentrates on contract-value demand.
AI lead scoring and routing
An agent scores, enriches and summarises every enquiry, routing high-value commercial leads to senior sales immediately with context attached.
Local and service-area SEO
Service area pages and local search work capturing the geography-specific searches that drive this category.
Response-time instrumentation
Tracking that measures speed-to-first-contact as a primary KPI, not an afterthought.
Results
Results
cost per qualified lead, from $1,873 to $974
cost per qualified lead + call — a program low (July)
qualified leads in a single month (June)
estimated monthly organic visitors (Semrush)
website engagement rate (July)
So — what's your X?
Tell us the variable holding your growth back. We will tell you what solving it actually takes, whether or not you hire us.
We reply to qualified enquiries within one business day.