Dental & Healthcare — United States
FDCL
Multi-location patient acquisition for a dental group targeting affluent Midwest markets.
The X
High-value elective patients lost to whoever answered the phone first.
The challenge
FDCL operates a chain of dental practices positioned in affluent Midwest communities, competing for high-value elective and cosmetic cases. In that category the winner is rarely the best clinician — it is the practice that shows up at the moment of search, answers immediately and makes booking frictionless.
Multi-location practices systematically waste budget on internal competition, unmanaged location pages and lead follow-up that decays within hours.
What we did
What we did
Location-level campaign separation
Each practice runs its own geo-fenced campaign structure so locations stop bidding against each other on the same high-value terms.
Local SEO and location pages
Google Business Profile optimisation, review velocity and structured location pages built to rank for neighbourhood-level intent.
Speed-to-lead automation
An AI agent qualifies and routes inbound enquiries immediately, with escalation when a lead goes unanswered — because in elective healthcare, response time is the conversion variable.
Booking experience rebuild
Our web team rebuilt the appointment path to remove the friction that was losing qualified patients between click and calendar.
Results
Results
ranking keywords in six months (658 → 3,499)
new-patient leads per month, from a standing start
estimated organic traffic (442 → 2,544 / month)
peak average Google position, up from 14.3
So — what's your X?
Tell us the variable holding your growth back. We will tell you what solving it actually takes, whether or not you hire us.
We reply to qualified enquiries within one business day.