Telecommunications — United States
Comcast
Hyper-local demand capture for a national telecommunications leader across Midwest service territories.
The X
National brand strength that did not convert at the neighbourhood level.
The challenge
Telecommunications demand is decided at the address level. A prospect does not buy a national brand — they buy availability, speed and price at their specific service address, usually within minutes of a move or a competitor price increase.
That makes the marketing problem granular in a way national brand campaigns are structurally bad at solving: hundreds of micro-markets, each with different competitive conditions, each requiring its own bid, message and landing experience.
What we did
What we did
Geo-granular campaign architecture
Campaign and budget structure segmented to service territory, so competitive pressure in one market never distorts bidding in another.
Local intent capture
Search strategy built around move-in, availability and competitor-switch intent — the moments where the purchase decision is genuinely in play.
Landing experience by territory
Our development team built address-aware landing experiences so the offer a prospect sees matches what is actually available to them.
Creative for local relevance
Social and display creative referencing regional context rather than generic national brand assets.
Results
Results
budget control across Midwest service areas
landing experiences matched to real availability
search, social and web execution under one team
Performance figures for this engagement are being finalised with the client and will be published once confirmed.
So — what's your X?
Tell us the variable holding your growth back. We will tell you what solving it actually takes, whether or not you hire us.
We reply to qualified enquiries within one business day.